Solving problems without the stick
Carrot Digital is a Sofia-based ecommerce, web and AI agency founded in 2021 by a team that has been designing, building and launching digital products together since 2014.
The short version
Before Carrot, this team shipped product, UX and engineering for global platforms - iGaming operators, international brands, high-traffic ecommerce. We started Carrot to bring that discipline to businesses that can't afford to guess: local companies going online, small European businesses that need a proper website, and SMBs adopting AI without an AI team.
Two things define how we work. First, AI-assisted delivery: we use AI for the repetitive 70% of every project and senior humans for the 30% that decides quality - which is why our prices look like 2022 divided by two. Second, written guarantees: every engagement has a measurable promise in the contract, because accountability is the only real differentiator in this industry.
Who you are dealing with
Small on purpose. You work directly with the people doing the work - no account layer, no handover to juniors.
Deyan Deyanov
Founder · Product & strategyMore than 10 years launching and scaling products as an employee, consultant and owner - for multinationals and startups alike. Before product, he worked in sales and business development, financial management and advisory, which is why conversations here start with your business model rather than your homepage.
He has spent years in gaming devising strategies for conversion, retention and lifetime value, and thousands of hours researching human behaviour and loyalty. The loyalty program he built for 10Bet from scratch automates rewards worth tens of millions of dollars and runs on four continents. He also co-founded Baby Plants and the Bulgarian Association of Software Product Managers - the first official product management organisation in Bulgaria.
From the high street to the Las Vegas Strip.
Work delivered for global brands - through agencies, in-house teams and direct engagements.
The rules we don't break
We don't take projects we can't do outstandingly
If the fit is wrong, we say so on the first call and point you to someone better. This is also why the guarantees are affordable.
You own everything
Accounts, code, content, data - yours from day one. Our retention strategy is being useful, not holding hostages.
Numbers over adjectives
Published prices, measured results, honest baselines. If a metric on this site is a placeholder, it's marked as one.
The boring essentials
Carrot Digital (legal name: Керът Диджитъл ООД) · 70 Ivan Ivanov Blvd, Sofia 1303, Bulgaria · +359 89 577 4553 · deyan@carrot.digital · Founded 2021 · Serving Bulgaria and Europe, remote-first with in-person kickoffs in Sofia.
Meet us on a 30-minute call.
No slides, no pitch theatre. Bring your problem; leave with an honest read on whether we can fix it.
Book the call