We don't take projects we can't do outstandingly
If the fit is wrong, we say so on the first call and point you to someone better. This is also why the guarantees are affordable.
About Carrot Digital
Solving problems without the stick
Carrot Digital is a Sofia-based ecommerce, web and AI agency founded in 2021 by a team that has been designing, building and launching digital products together since 2014.
The short version
Before Carrot, this team shipped product, UX and engineering for global platforms — iGaming operators, international brands, high-traffic ecommerce. We started Carrot to bring that discipline to businesses that can't afford to guess: local companies going online, small European businesses that need a proper website, and SMBs adopting AI without an AI team.
Two things define how we work. First, AI-assisted delivery: we use AI for the repetitive 70% of every project and senior humans for the 30% that decides quality — which is why our prices look like 2022 divided by two. Second, written guarantees: every engagement has a measurable promise in the contract, because accountability is the only real differentiator in this industry.
2021Company founded — the team has worked together since 2014
2–3Projects a month, by design
BG + ENWorking languages
Sofia70 Ivan Ivanov Blvd, 1303 — working across Europe
Who you are dealing with
Small on purpose. You work directly with the people doing the work — no account layer, no handover to juniors.
Deyan Deyanov
Founder · Product & strategy
More than 10 years launching and scaling products as an employee, consultant and owner — for multinationals and startups alike. Before product, he worked in sales and business development, financial management and advisory, which is why conversations here start with your business model rather than your homepage.
He has spent years in gaming devising strategies for conversion, retention and lifetime value, and thousands of hours researching human behaviour and loyalty. The loyalty program he built for 10Bet from scratch automates rewards worth tens of millions of dollars and runs on four continents. He also co-founded Baby Plants and the Bulgarian Association of Software Product Managers — the first official product management organisation in Bulgaria.
380%Conversion · PokerStars
+25%Engagement · 10Cric
12%Lower bonus spend · 10Bet
4Continents · loyalty program
From the high street to the Las Vegas Strip.
Work delivered for global brands — through agencies, in-house teams and direct engagements.
The rules we don't break
Three of them. They decide which projects we take, what happens to your accounts, and how we talk about results.
You own everything
Accounts, code, content, data — yours from day one. Our retention strategy is being useful, not holding hostages.
Numbers over adjectives
Published prices, measured results, honest baselines. If a metric on this site is a placeholder, it's marked as one.
The boring essentials
Carrot Digital (legal name: Керът Диджитъл ООД) · 70 Ivan Ivanov Blvd, Sofia 1303, Bulgaria · +359 89 577 4553 · deyan@carrot.digital · Founded 2021 · Serving Bulgaria and Europe, remote-first with in-person kickoffs in Sofia.
Working languages Bulgarian and English. We take two to three projects a month, and every engagement carries a written guarantee. Published prices live on the pricing page.
Meet us on a 30-minute call.
No slides, no pitch theatre. Bring your problem; leave with an honest read on whether we can fix it.