Notes from the workshop
How we use AI to build stores, websites and products — written for owners and product people, not for other agencies.
Everything here comes out of work we have actually shipped. If a tool did not survive a real project, it is not in these articles; if something cost us a week, we say so.
Latest articles
How AI is changing eCommerce: from store design to personalisation at scale
How AI is transforming eCommerce design, conversion and retention — and what a smart AI eCommerce stack actually looks like.
Read the article →AI-powered product launches: what works, what doesn't, and what's next
A strategic, honest look at where AI genuinely helps a product launch and where human judgment is still irreplaceable, with a realistic case study.
Read the article →From idea to launch: how to use AI to ship a product without a big team
A practical guide for founders on launching a real digital product with AI tools and a small team — and why the small team is now the smart model.
Read the article →The AI prototyping stack: best tools for building fast
A practical guide to the AI tools we use for rapid prototyping — from Figma AI to Cursor to Webflow — and how to combine them without getting lost in the stack.
Read the article →Building an AI-powered online store: the step-by-step guide
Platform choice, design, content, personalisation and analytics — how to build an eCommerce store with AI built in from the first day rather than bolted on later.
Read the article →Make with AI: how to build real things without writing code
A practical guide for non-technical founders on what you can genuinely build with AI tools today — and the point at which you should bring in professionals.
Read the article →How to use AI to design your product before writing a single line of code
How to validate and visualise a product with AI design tools before development begins — and why this is where most products are won or lost.
Read the article →Reading is good. Shipping is better.
Tell us what you want to build and we'll send the plan: a concrete scope with a price and a signed guarantee within 48 hours — and a straight "not for us" if we're not the right fit.