Carrot Digital
Playabets
iGaming · UX & design · Two-week sprint

A casino lobby that feels brand new. In two weeks.

Playabets asked for a significant refresh of an outdated look and feel. The look was the brief; the user experience was the actual problem. We changed both — in 14 days, brief to developer handover.

Client
Playabets.co.za
Industry
Online casino, South Africa
Timeline
2 weeks, brief to handover
Status
Live

Analog to digital with a few changes.

Before, the lobby was one page with a filter that revealed an endless list of games. Nothing had hierarchy, nothing could be promoted, and finding a particular game meant scrolling past everything that was not it.

After: scrollable category sections, standardised icons, fonts and components, and navigation that works the same way on a desktop and under a thumb.

The redesigned Playabets casino lobby with scrollable category sections
After — category shelves instead of one filtered list of every game.
2 weeksFrom brief to developer handover
2.5Games per carousel view — the built-in scroll cue
2New navigation systems: desktop and mobile
FullHandover, plus support through implementation

Three changes did the heavy lifting.

The whole redesign was delivered as a clickable Figma prototype the platform provider implemented directly — with us supporting until it was live.

Click through the prototype

Navigation players can use intuitively

We introduced a desktop side menu that leads to all the key categories and pages. On mobile, a dynamic bottom navigation puts the key actions under the user's thumb.

Category sections instead of category pages

A new Casino Lobby collection shows the key collections in scrollable carousels. Top games from different categories now sit a tap away instead of behind a filter.

Focus games

The casino team can now emphasise a particular game by increasing its size and placing it first in the category and in the category carousel — merchandising without a designer in the loop.

Was great to work with you and thanks so much for your great work! I'm sure we will work together again soon.
Brad van der Vyver · CEO, Playabets

Live on playabets.co.za

Brief to handover in two weeks. A lobby with hierarchy instead of a wall of tiles, navigation built for how players actually browse, and a merchandising layer the team steers without a designer in the loop.

Your product could look this different in two weeks.

Tell us what feels dated. A concrete plan with a price and a signed guarantee within 48 hours — and a straight "not for us" if we're not the right fit.