Most software projects die in the handoffs. I removed them.
I do the product thinking, the interface design and the code — which is why a small internal tool can carry a fixed price and a fixed date instead of an estimate.
● Sofia, Bulgaria. Working across Europe. Two to three projects a month.
So here is what each of the three looks like on a real project, and what it saves you when they sit in one person.
Ten years of deciding what ships and what gets cut, for gaming operators and startups where the wrong call cost real money. On a small internal tool this is the highest-leverage hour of the project: usually two of the three things you asked for are not worth doing, and the cheapest one saves the most.
Internal tools are ugly because nobody was ever paid to care. Ugly tools go unused, and an unused tool is not a partial win — it is a total loss of the whole budget. Your people need to use it from day one, without a manual.
Not a subcontractor, not a queue at another agency. That is the only reason a fixed date can carry a penalty: there is nobody else to blame, and nothing waiting on someone else's sprint.
Websites, online stores, AI processes and internal software for small and medium businesses across Europe. Published prices, written guarantees, two to three projects a month.
PokerStars, 10Cric, 10Bet and a loyalty programme across four continents. Conversion, engagement and bonus economics — measured.
Co-founder of Baby Plants, and co-founder of the Bulgarian Association of Software Product Managers.
The commercial half. It is why the diagnostic is costed in euros and hours rather than features, and why the first question is always what the manual process is costing you.
First-aid kit store. Idea to live in two days, plus automation into the suppliers.
Read the case study →Garden store migration. Nine times the annual revenue over five years.
Read the case study →Casino lobby and page redesign.
Read the case study →Music platform. Brief to live in fifteen days.
Read the case study →Me. Carrot Digital takes two to three projects a month precisely so the person who scopes your project is the person who designs and builds it. There is nobody to pass a message through.
Two things protect you. The code and the data are yours from day one, in your own accounts — nothing is held hostage. And everything is documented as it is built, so another developer can pick it up without archaeology. That is a deliberate decision, not a courtesy.
Bulgarian and English — both the working relationship and the software itself.
Thirty minutes, no deck. Tell me where the week goes and I will tell you whether a tool fixes it, and roughly what it costs.